Benefits Aren’t Enough-Your Product Must Add Value [Startup School]
One of the most common errors I encounter when working with new …
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When to Start Prototyping Your Product (It’s Later than You Think) [Startup School]
If you’ve been following along so far, we’ve tightly defined your customer, …
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10 Simple Questions to Help Customers Love Your Product [Startup School]
Welcome back to Startup School! It is imperative throughout the entire process …
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Startup School: Determining the Total Addressable Market for Your Startup
In our previous articles, we’ve spent some time defining your initial market …
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Startup School: 9 Mental Triggers to Help Launch Your Product
If you’ve been following along in this series, we’ve talked a lot …
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Startup School: Delight the User, Sell to the Decision-Maker
Welcome back! This is the third post in a series about market …
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Startup School: Go Niche or Go Home
Last week, I shared seven questions to help startups with their customer …
Startup School: Seven Questions to Help Startups Successfully Segment Their Customers
One of the most common challenges I see with new entrepreneurs is …
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