In the second part of of our Greenlight Business Model Competition rundown, functionality is key. These 5 companies, that competed in the Greenlight Competition on March 26th, were all about making tasks easier. From every day tasks like cleaning water bottles to making the genome easier to sequence and everything in between, it’s all about functionality in this installment of the Greenlight Business Model Competition.
Elegus Technologies
Founders: John Hennesey, Long Qian, Dan VanderLey
Created by a group of UofM students, Elegus Technologies has produced an ultra-strong, safe separator for high temperature lithium-ion batteries.
While lithium batteries are prone to thermal issues that have led to customer recalls, flight issues in planes and many other problems, this separator is made from the same material as bullet proof vests. This product uses high quality material and is able to be produced for half the cost of the competition.
Flipsi, Ltd.
Founders: Chris Plott, Jeff Plott
Website
Follow their progress on Twitter: @FlipsiBottle
Flipsi’s water bottle has a removable lining that can be pulled out and flipped for easy cleaning.
Flipsi is looking to solve the problem of difficult to clean bottles, starting with water bottles and baby bottles. One of their competitors has had success raising funds for their product, yet it is still difficult to clean. With a team that combines plastic experience with startup experience, Flipsi hopes to break even in 3 years and then expand their line.
Fluition
Founders: Brittany Taylor, Leah Bauer, Kathryn Christopher, Briauna Taylor, Andrew Vandyke
Find them on Facebook
Flution wants to create stand assist devices for patients that cannot stand or pull themselves up.
While there are many devices out there that provide this provide this, they all leave a lot of room for improvement; they leave the patient and staff open to injury and are just uncomfortable in general. Fluition is working to create a device that will lift the patient from the pelvis in a natural motion, be easy to load, and also track the patient’s progress. They will market to hospitals and long-term care facilities.
Folyo
Founders: Victoria Bujny, Ashley Brimley, Caitlin McDonald
Website
Follow their progress on Twitter @YoFolyo
Folyo is an online, social platform that connects student artists to the world of potential buyers.
Folyo works for the artist but also for the buyer, connecting companies with a specific need to the right artists for the job. It markets to businesses that want art for their spaces but don’t have the time to look for it. It also gives art students the chance to market their work and gives them a place to start. Their profit will come from a small fee per posted piece of art. The site will focus on Arketing, the art of marketing art and will launch this month.
Genomenon
Founders: Mark Kiel, Kojo Elenitoba Johnson, Megan Lim
Genomenon offers cloud-based clinical-grade genome sequencing software.
The software will simplify the genome sequencing process and will be usable by non-experts. It will pull raw data from genomes that will be available to Doctors on minutes. It will be a fee for service program that will revolutionize the way genomics interact with data.
