State Transition is a custom software development company with a focus on data management and analysis. Basically, they can answer all the questions about your data that make you go, “Huh?”
Software tasks that take too long? They can automate them. Using old and outdated spreadsheets? They’ll make the data make sense. Two types of software that aren’t playing nicely together? They’ll make them get along.
Founded
Adam Colton: Founder/Lead Developer
Nathan Gray: Marketing & Sales
The Problem Being Solved
State Transition wants to help your data make sense. While many business still use spreadsheets to keep track of their data, they want to make those spreadsheets go away and give the customer more creative views of the data. “Show us your spreadsheets,” says Nathan Gray, the marketing guru of State Transition. “We’ll get rid of them.”
Where the Idea Came From
State Transition was born when Adam realized that he could take the skills he learned with previous employment and put it out into the world.
Opportunities and Worries
Nathan says a lot of businesses don’t think about them until damage is done. “We are a fire alarm system, so not a lot of business thinks about us until the emergency.” But there is a lot of opportunity that comes with this as businesses are already spending money on software out of the box. But, it comes with a lot of features that may not work for that business. “We can personalize and optimize those features,” says Nathan. “The earlier we can get in, the better.”
Target Customer
State Transition wants to work with businesses that are growing- medium sized businesses that feel like they can’t answer, or their current software isn’t answering, the questions they have. “They feel overwhelmed with the information they are looking at and need help,” says Nathan.
Biggest Challenge
Nathan says their biggest challenge has been getting to those customers. “They aren’t thinking about their software.”
To solve that, they’ve been partnering with well-established consultants that are already working with these businesses. “They can look at the businesses and recommend our services if needed.”
Surprises
Nathan says they recently worked with a company to automate tracking and by helping them gather that automatically they were able to react to it faster. “They realized they had been gathering useless data.”
Nathan has been surprised to see how many companies are gathering and depending on information that is actually erroneous.
The Future
In the next 3-5 years Nathan says they would like offering a handful services and employ 3-5 developers. “We would like to branch out and cover most of the midwest while partnering with organizations outside the region.”
Advice
Nathan’s advice is, “Don’t be afraid to leverage networks. Harass friends and family, you will find connections in weird places.”
He also urges new entrepreneurs to chase random opportunities. They’ve taken a few paths they didn’t plan on taking and ended up thriving in those areas. “Let your business evolve depending on the demand around you.”
To learn more about State Transition and how they can help your business, check out their website.
